Diagnosis and repair
Find Where Conversion Data Breaks Before It Costs More
When reports disagree, guessing wastes time and can send campaigns in the wrong direction. I reproduce the important journeys, trace each signal to its destinations, and turn the evidence into a prioritized repair plan.
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Signs this problem is already affecting your decisions.
- 01GA4, advertising platforms, and backend records disagree without explanation.
- 02Purchases or leads are duplicated, missing, or assigned the wrong value.
- 03A recent site or consent update quietly changed tag behavior.
- 04The team inherited a container and cannot confidently publish changes.
Scope
What I can fix, build, and validate.
The final scope follows your actual signal path and available access, keeping the work focused on what the problem requires—not a fixed package of unnecessary tags.
- Journey-based test plan
- GTM and data-layer review
- GA4 payload and configuration checks
- Conversion and deduplication diagnosis
- Consent-behavior observations
- Prioritized findings with repair guidance
Method
A clear path from business goal to verified data.
- 01
Reproduce
Test the journeys and environments where the numbers stop making sense.
- 02
Trace
Follow each signal from interaction to data layer, tag, request, and destination.
- 03
Compare
Separate expected platform differences from genuine implementation defects.
- 04
Prioritize
Rank findings by decision impact, data risk, and implementation effort.
Result
What your team can expect.
- Outcome 01
A concrete explanation of what is broken and where
- Outcome 02
Evidence that helps developers and marketers act on the same issue
- Outcome 03
A prioritized path from critical fixes to longer-term improvements
Typical platforms and systems
FAQ
Questions before we begin.
Do you implement the audit fixes too?
Yes. The audit can stand alone or become the specification for a repair phase, depending on access, scope, and ownership.
Why do GA4 and ad platforms show different totals?
Some differences are expected because attribution windows, identity, time zones, and reporting models differ. The audit distinguishes those from broken collection.
Can you audit before a campaign launch?
Yes. Pre-launch validation is especially useful when new landing pages, consent behavior, or conversion actions are involved.
What does a tracking audit include?
Journey reproduction, a GTM and data layer review, network-request validation, GA4 and ad-platform configuration checks, consent behavior, and a reconciliation against backend orders or leads, followed by a prioritized fix list.
Related reading
Guides that go deeper.
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Need help with Tracking Audits?
Share the current setup, the outcome you expected, and where the numbers stop making sense. I will help turn that into a practical next step.